HOW IT ALL STARTED
Growing up Dominican meant a lot of time spent in the kitchen for founder Floritza Gomez. She doesn't remember opening a lot of Christmas presents or going on many vacations, but she does remember the monthly grocery hauls. Trips to the supermarket were planned, intentional, and extremely important as a family with limited resources. It took several supermarkets, numerous bus rides, with a trip back home in the delivery van.
“We didn’t have much, but we were always together.”
“Our refrigerator was always well-stocked with boxes of maltas, juices, rice, beans, and meat. There weren't many snacks, but there was food, and making a meal that was exactly like the ones my mother remembered from back home was important; it provided a sense of familiarity, security, and community that gave her and my father the strength to face the many challenges of being an immigrant. La bandera Dominicana, with its arroz, habichuela, y carne, kept the family close to the homeland.”
Floritza's personal odyssey
led her to embrace a healthier lifestyle, marked by the inception of "SimplyFloritza," a social media platform where she shared nutritious twists to culturally relevant foods. Yet, the glaring reality of limited access to quality, healthy affordable nutrition in low-income communities of color struck a deep chord within her—a call to bridge the gap and bring nourishment and wellness to those overlooked for too long.
Floritza's Flavor emerged, not merely as a business venture but as a beacon of hope and empowerment and its commitment extends beyond just making products available; it's a dedication to championing a diverse range of brands.
Floritza’s Flavor symbolizes an unwavering commitment to uplift communities, empower individuals, and create a future
where access to healthy, affordable nutrition is a fundamental right, not a privilege.
FLORITZA’S FLAVOR,
IS THE FLAVOR OF EQUITY!
OUR GOAL
forge partnerships with over 10,000 bodegas and corner stores across the United States
By collaborating with these
community-based retailers, we strive to expand the availability of quality, nutritious food options in underserved areas, empowering local businesses and enhancing access to wholesome ingredients.
Build an ecosystem of activists
We are committed to championing a diverse range of brands that share our vision of providing healthy and flavorful options to consumers through curated experiences and events. Our goal is to introduce over 100 new brands, including our own, that prioritize nutrition, sustainability, and cultural diversity. Through these partnerships, we aim to offer a curated selection of products that cater to the diverse tastes and preferences of our customers.
Provide access to healthy, affordable nutrition for 2.5+ million shoppers
We aspire to positively impact the lives of over 2.5 million shoppers by making healthy options more accessible and affordable. By offering a wide range of high-quality products and promoting inclusive pricing strategies, we aim to ensure that individuals from all walks of life can prioritize their well-being without financial constraints.
OUR COMMITMENT
Promote Food Equity
We strive to bridge the gap in access to quality, nutritious food by advocating for food equity in historically marginalized communities. Our goal is to ensure that every individual, regardless of their background or socioeconomic status, has equal opportunities to nourish themselves with wholesome ingredients
Empower and Educate
We aim to empower individuals with the knowledge and resources needed to make informed choices about their food. Through educational initiatives and workshops, we seek to inspire and educate people about the importance of healthy eating, cultural diversity in cuisine, and sustainable food practices.
Foster Community Engagement
We believe in the power of community and the strength that comes from shared experiences. Our goal is to foster community engagement by creating spaces where individuals can connect, share stories, and learn from one another, celebrating the richness of diverse culinary traditions.
Advocate for Diversity, Equity and Inclusion
Diversity, Equity and Inclusion are at the core of our brand. We are committed to advocating for inclusivity in the food industry and beyond. Our goal is to support and amplify underrepresented voices, promote fair representation, and create opportunities for individuals from diverse backgrounds
to gain access to healthy and affordable nutrition.
Drive Sustainability
We are dedicated to promoting sustainable practices in the food industry. Our goal is to minimize our environmental impact by sourcing ethically and locally whenever possible, reducing food waste, and encouraging conscious consumption. We strive to be a leader in sustainability, inspiring others to make mindful choices for the well-being of our planet.
Continuous Innovation
As a brand rooted in authenticity and flavor, we are committed to continuous innovation. Our goal is to create new, exciting seasoning blends and culinary products that not only delight the taste buds but also align with our mission of providing healthy and affordable nutrition. We will explore new ingredients, techniques, and partnerships to push the boundaries of flavor and inspire culinary creativity.
OUR MISSION
To arm multicultural, multi-generational communities with informative and beneficial provisions for survival that lift, empower, and nourish their mind, body, and soul.
COMPACT MAGIC, BIG IMPACT!
At Floritza's Flavor, we understand that convenience is key, and affordability is crucial. Our decision to use plastic bottles as the primary packaging is rooted in making our delightful blends accessible to all while keeping the cost of production reasonable.
Why Plastic Bottles?
Our plastic bottles aren't just about convenience; they're a strategic move to ensure that the delicious taste of Floritza's Flavor doesn't come with a hefty price tag. We believe that everyone should have easy access to clean exceptional flavors, and using plastic bottles allows us to make that mission a reality.
Towards a Greener Tomorrow
While we continue to prioritize your convenience and budget, we're actively exploring more eco-friendly alternatives. In the meantime, our initiatives like bottle reuse and bio-degradable packaging options represent our commitment to a greener future without compromising your pocket.
Join the Sustainable Spice Revolution
Every sprinkle of Floritza's Flavor is an act of choice—for your palate and for the planet. Embrace bold, delicious choices that coexist harmoniously with eco-friendly living. Shop Now and be a vital part of the sustainable spice revolution at Floritza's Flavor! Your flavorful journey starts here.